GoodGuide, a San Francisco-based company that helps consumers find safe, healthy, and socially responsible products and companies, announced in November that it raised $5.5 million in Series B funding in June 2009. This financing was led by new investor Physic Ventures with the additional participation of New Island Capital and existing investors New Enterprise Associates and Draper Fisher Jurvetson. In connection with GoodGuide's Series B Financing, William Rosenzweig, Managing Director of Physic Ventures, has joined GoodGuide's Board of Directors. As reported by VentureBeat, GoodGuide's Series A round was $3.73 Million.
"This new round of financing will allow GoodGuide to further our mission of providing more transparency in the marketplace, helping us expand into new product categories and to rate tens of thousands of additional products, all with the goal of empowering consumers with the impartial information they need on the products they care most about." said Dara O'Rourke, GoodGuide founder and CEO.
In addition to announcing this funding, GoodGuide announced the release of the newest version of its free iPhone application, which enables consumers to find healthy and environmentally friendly products while on-the-go. This new version includes the ability for users to scan product barcodes with their phone to obtain product information from GoodGuide.
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