Renewal2, a Vancouver, British Columbia-based social venture fund, announced earlier this week that it has made an investment in Small Potatoes Urban Delivery (SPUD), described as "North America’s largest internet grocer of organic and natural foods." The amount of the investment was not disclosed. In addition, ss a part of a this round of financing, SPUD has brought on new management including Peter Van Stolk, former CEO and Founder of Jones Soda Company.
Through the SPUD website (US site, Canada site) consumers can order and schedule free home delivery of groceries, including organic and locally-sourced fruits and vegetables. SPUD currently operates in seven markets in the United States and Canada - Vancouver, Victoria, Calgary, Seattle, Portland, San Francisco, and Los Angeles. The company was founded by David Van Seters in 1998 and now has approximately 230 staff and 19,000 customers. The following video provides an overview of how SPUD works: