Ideal Bite Acquired by Disney for Approximately $20 Million

Ideal Bite

Ideal Bite, a San Francisco-based company whose services include a daily e-mail newsletter with tips for green living, was acquired by Disney earlier this year for approximately $20 million, according to a recent article in  Pilot Group, a New York-based private investment firm, had invested in Ideal Bite in 2007.

Ideal Bite was founded in May, 2005 by Heather Stephenson and Jen Boulden.  As of September, 2007 Ideal Bite had 150,000 subscribers.

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