Ideal Bite, a San Francisco-based company whose services include a daily e-mail newsletter with tips for green living, was acquired by Disney earlier this year for approximately $20 million, according to a recent article in paidContent.org. Pilot Group, a New York-based private investment firm, had invested in Ideal Bite in 2007.
Ideal Bite was founded in May, 2005 by Heather Stephenson and Jen Boulden. As of September, 2007 Ideal Bite had 150,000 subscribers.
For more information:
- Ideal Bite – Home page
- Updated: Disney Buys Pittman-Backed Green Site IdealBite; Price Around $20M; DigiSynd Deal Closes (paidContent.org, June 12, 2008)