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Category: Green Media

3BL Media Acquires Justmeans

3BL Media and Justmeans Logo

3BL Media, a Northampton, Massachusetts-based company that provides news distribution services in the corporate social responsibility and sustainability sectors, announced on Thursday that it has acquired Justmeans, a company that provides online and other services to the sustainable business community.

According to an article published by Triple Pundit, this transaction was signed for an undisclosed amount of cash and equity, as well as a reallocation of shares for the current shareholders of the two companies.  The article also states that the company headquarters will continue to be in Northampton and that the new organization will consist of 17 employees.

Martin Smith, CEO of Justmeans, will now serve as Chairman of the Board for 3BL Media.  Mr. Smith stated, "As the CSR and sustainability market space is maturing, it is natural for consolidation to occur.  This acquisition is one of a number of partnership and acquisitions that 3BL Media will be announcing." Mr. Smith is also the Founder of StartingBloc, a social enterprise that educates and connects emerging leaders to drive social innovation across sectors.

"The advent of social media and Web 2.0 provided new challenges to traditional distribution services.  3BL Media's model of unlimited distribution of blogs, press releases, videos and other content, through both traditional and social media channels provides the best opportunity for impact, influence and reach," says Greg Schneider, CEO of 3BL Media.

Six Apart Acquires NaturalPath Media

Six Apart, a San Francisco, California-based company that provides blogging and conversational marketing solutions, announced earlier this month the acquisition of NaturalPath Media, an online media network for the sustainable, healthy and conscious living verticals.  Terms of the transaction were not disclosed.

"NaturalPath Media is a valuable addition to the Six Apart Media network and strengthens our ability to help marketers reach highly influential green and healthy living consumers while they are engaging with content and conversations that are important to them," said Chris Alden, CEO and Chairman of Six Apart. "By joining the Six Apart Media program NaturalPath Media publishing partners will be able to generate more revenue and increase traffic through our innovative conversational marketing programs which are sponsored by well known brands seeking to build awareness for their sustainability and cause-driven initiatives."

"The combination allows NaturalPath Media to leverage Six Apart's conversational marketing tools and massive audience reach to bring scalable brand marketing to the evolving social web," said David Phillips, CEO and Chairman of NaturalPath Media. "NaturalPath will retain its distinct identity as the web's #1 Green Media Network with a values-driven mission shared by its premium publishers in the green, wellness and conscious lifestyle categories."

For more information:

“Wood, Paper, Checkmark” Sustainable Forestry Awareness Campaign Competition to Award $10,000

Wood, Paper, Checkmark is a competition that will award a total of $10,000 in prize money for winning consumer awareness campaigns for sustainable forestry.  This competition was developed by DESIGN 21: Social Design Network (an online platform founded by Felissimo and UNESCO to inspire and promote design for the greater good) to benefit The Nature Conservancy and Forest Stewardship Council (FSC).

Competition entrants need to create elements of a consumer call-to-action campaign that asks targeted consumers to purchase FSC products as a means of protecting forests around the world.  Entries need to contain the following (please review the competition website for complete guidelines):

  1. A compelling, persuasive message/approach that:
    • Creates awareness of FSC and shows people that by buying FSC, they can play an active role in protecting forests.
    • Drives people to a consumer-searchable website where they can locate FSC products to buy.
  2. A campaign design that includes these mandatory elements:
    • A print ad
    • A suite of online advertising banners and buttons
  3. A URL name suggestion for the consumer-searchable website with FSC product locations.

The $10,000 in prize money will be allocated as follows:

  • $5,000 to the Overall Winner chosen by The Nature Conservancy and FSC-US;
  • $5,000 divided between multiple prizes: DESIGN 21 Judge’s Picks and Most Popular

The submission deadline for this competition is January 13, 2009.

For more information:

We Media and Ashoka’s Changemakers Present $50,000 “The Power of Us: Re-Imagine Media” Competition

We Media and Ashoka’s Changemakers are presenting The Power of Us: Re-Imagine Media competition (note: this competition is also referred to as the We Media Pitch It Challenge). The purpose of this competition is to find the best new business and non-profit venture ideas for inspiring a better world through media and technology. The competition will award $50,000 in total seeding funding – $25,000 to the best non-profit idea (thanks to a grant from the Ethics and Excellence in Journalism Foundation) and $25,000 to the best commercial idea. 

Additional information about this competition and application information is available via the links listed below.  The deadline for ideas is January 21, 2009. In addition, all entrants are invited to join We Media and Changemakers at the fifth annual We Media Conference in Miami, February 24-26, 2009. Entrants will have the opportunity to present their ideas to potential funders and partners as part of an innovation showcase.

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Greener World Media Receives $1 Million in Series A Financing

Greener World Media

Greener World Media, an Oakland-based media company that focuses on the greening of mainstream business and technology, announced earlier this month that it closed a $1 million Series A round of financing with the K Group.  Among its services, Greener World Media operates,,, and

The company said that it will use the funds to expand in a number of areas including developing new online products around its brand, researching build-outs around its State of Green Business report, and new events to complement its recent Greener by Design conference.

"We believe there is tremendous growth potential in both green business and online-driven media," said Ronen Kalmanson, Managing Partner of K Group. "Greener World Media, with the management team of Joel Makower and Pete May, represents the perfect intersection of those two trends." 

In the press release announcing its Series A financing, Greener World Media also announced the hiring of two senior executives – Hugh Byrne as Senior Vice President of Product Development and Marketing, and Alan Robinson as Vice President of Sales and Business Development.

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Ideal Bite Acquired by Disney for Approximately $20 Million

Ideal Bite

Ideal Bite, a San Francisco-based company whose services include a daily e-mail newsletter with tips for green living, was acquired by Disney earlier this year for approximately $20 million, according to a recent article in  Pilot Group, a New York-based private investment firm, had invested in Ideal Bite in 2007.

Ideal Bite was founded in May, 2005 by Heather Stephenson and Jen Boulden.  As of September, 2007 Ideal Bite had 150,000 subscribers.

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Greentech Media Receives $2.75 Million in Series B Financing

Greentech Media

Greentech Media, a Cambridge, Massachusetts-based online media company, announced on Tuesday that it raised $2.75 million in Series B financing. This round was co-led by new investors EGORA Holding and The Massachusetts Green Energy Fund. Existing investors Lightspeed Venture Partners and Northport Private Equity also participated, along with new investor King Hill Capital.  Greentech Media previously raised a $1 million series A round in May, 2007.

Greentech Media said that it will use the new funds to expand its staff, news coverage, products, and sales efforts.  In conjunction with this funding news and its growth strategy, Greentech Media also announced the hiring of former CNET editor Michael Kanellos as senior analyst.

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