3BL Media, a Northampton, Massachusetts-based company that provides news distribution services in the corporate social responsibility and sustainability sectors, announced on Thursday that it has acquired Justmeans, a company that provides online and other services to the sustainable business community.
According to an article published by Triple Pundit, this transaction was signed for an undisclosed amount of cash and equity, as well as a reallocation of shares for the current shareholders of the two companies. The article also states that the company headquarters will continue to be in Northampton and that the new organization will consist of 17 employees.
Martin Smith, CEO of Justmeans, will now serve as Chairman of the Board for 3BL Media. Mr. Smith stated, "As the CSR and sustainability market space is maturing, it is natural for consolidation to occur. This acquisition is one of a number of partnership and acquisitions that 3BL Media will be announcing." Mr. Smith is also the Founder of StartingBloc, a social enterprise that educates and connects emerging leaders to drive social innovation across sectors.
"The advent of social media and Web 2.0 provided new challenges to traditional distribution services. 3BL Media's model of unlimited distribution of blogs, press releases, videos and other content, through both traditional and social media channels provides the best opportunity for impact, influence and reach," says Greg Schneider, CEO of 3BL Media.